On December 1, 1914, Alfieri Maserati joined forces with his brothers Ettore and Ernesto to create the "Alfieri Maserati". The trident brand is celebrating its 105th birthday today. An anniversary that will soon coincide with a major event in the history of the brand.
A trident of 105 years
It is at number 1A of Via de Pepoli, in the heart of Bologna, that the Maserati firm opened on December 1, 1914. Thirteen days later, on December 14, the activities of the mechanical workshop officially began.
A family matter
Maserati: a real family affair since it is another brother; Mario, who contributed to the creation of the famous trident logo, inspired by the Neptune fountain located in the center of Bologna. Another brother Maserati; Bindo, joined the siblings in 1932, after the death of Alfieri.
First model: the Tipo 26 of 1926
The first Maserati was made in 1926. This is the Tipo 26 (pictured below), a racing car that made its first rounds at the Targa Florio, a car race that took place in Sicily between 1906 and 1977. She won first place in the 1.5 L class with Alfieri Maserati driving.
The beginning of glory
It was the beginning of a long series of successes: two consecutive years at Indianapolis 500 in 1939 and 1940, four victories at the Targa Florio (in 1937, 1938, 1939 and 1940), nine victories in F1 and finally, the Championship of F1 World in 1957 with Juan Manuel Fangio.
Transfer to Modena
1939: following the acquisition of the Maserati brand by the Orsi family, the brand's headquarters are transferred from Bologna to Modena. 1947 marks the end of an era and the beginning of a new era. The company's collaboration with the Maserati brothers comes to an end while the trident brand launches its first road: the A6 1500 (see photo below).
New orientation with the Quattroporte
Starting in 1963, Maserati made a significant shift in its history, with the launch of the now famous Quattroporte, a high-performance luxury sedan that created a new, non-existent market segment.
Takeover by Fiat
1993: the company was acquired by Fiat and passed under the control of Ferrari in 1997. It was a period of major transformations, with the birth of the 3200 GT in 1998, followed by the Spyder in 2001, vehicle that allowed Maserati to to recapture the American market.
2005: the trident brand returns to the Fiat group.
Penetration of markets
Since then, the Quattroporte 5th generation has been presented at the Detroit show. Equipped with an automatic transmission, this new Quattroporte has made significant progress, particularly in the US, Japanese and Middle Eastern markets. The same year, the Granturismo was presented at the Geneva International Motor Show, a milestone in the history of the brand. In 2009, this was the case of the GranCabrio.
Followed other novelties to complete the range; the Quattroporte 6th generation in 2013, the Ghibli in 2013 and finally, the Levante, Maserati's first SUV launched in 2016.
Style & Elegance
After more than a century of history, Maserati continues to produce its cars on the Modena factory. Present in more than 70 markets, the brand's vehicles are distinguished by their elegance, luxury, style, performance and manufacturing quality.
An electric Maserati for 2020
In May 2020, a major event will take place at Maserati: the production of the future super-car will start at the historic Viale Ciro Menotti factory. A model that will adopt the latest technological innovations. As such, major modernization work is already underway on the production lines to accommodate a future electric version.
Photo credit: Maserati ©
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