Transform everyday objects into works of art. This is the ambition of the capsule collection of IKEA and Virgil Abloh that was launched, last week, in numerous countries. The American designer, known to be the Artistic Director for Men at Louis Vuitton, has partnered with the Swedish furniture brand and created the "Markerad" line.
A collection that combines the minimalist lines typical of the brand and imbibes artistic references and deconstructions typical of the work of Virgil Abloh. But rare are the lucky ones who will benefit from these fourteen pieces designed specifically for young people and displayed at reasonable prices: a toolbox (€ 8.99), a solid beech chair (€ 119) through a trompe-l'œil cash register (79.95) €) and even a painting «
The Mona Lisa
»Backlit USB (69,99 €).
The release of the collection in Belgium, Thursday, led to clashes between customers. Some even spent the night under a tent in the parking lot to be sure to get hold of items of this limited edition. In Hognoul, near Liège, when the security guards opened the doors at 10 o'clock, the crowd rushed inside the store. A few minutes later, some came to blows.
In the United States, Slovakia, Switzerland or the United Kingdom, the same frenzy has been observed. In France, the group gave up putting the collection in its stores, preferring to sell them only online.